Here’s Why You Should Forget About The Money And Focus On Creating Value
When I first started my online entrepreneurship journey, I was having a great time. As a network marketer, I promoted the services of others and didn’t have the overwhelming task of creating products. I had the opportunity to enjoy meeting new folks and building new relationships. I felt I was adding value to people.
After my online entrepreneurship journey took a few shifts, I somehow ended up creating my own products. I found myself stuck in the creation phase. Between creating products and building sales funnels, I wasn’t having fun anymore.
I kept thinking about how hard I’d worked and how much money I should’ve been earning. Thinking about money all the time made me miserable. Finally, I realized that time spent building a business doesn’t equal money in my bank account. I needed to dig deep and create extraordinary value that those in my niche market could leverage to solve their most difficult problems.
People pay for the solution based value that helps them achieve their goals; they don’t care how hard you work. Think of how crazy it would sound to ask someone to buy your product because you worked hard on it. The product must create some kind of value for them, or they will not purchase it.
It wasn’t until I stopped aiming to create the perfect product for me to make money online, and started aiming to add value to those in my niche’ that I began to enjoy building my business again. John F Kennedy said, “don’t ask what the people can do for you, but ask what you can do for the people.” In essence, take the focus off yourself and put it on serving others instead.
I discovered that many people give up on their businesses because it’s taking them too long to get the money they want to earn. It’s all about the Benjamins; right? Wrong, it’s about servant leadership because entrepreneurship isn’t all about what you can get but rather what you can give. There’s an old saying that conveys, “if you help enough people get what they want, you will eventually get what you want.” If your heart is not value purposed, building an online business will be difficult for you.
Yet, in order to be value-driven, you’ve got to be super clear on who you are as a person, what you want out of your entrepreneurship journey, and what you plan to exchange to get it. If you desire to earn a million dollars, that’s ok, but you’ve got to be comfortable with serving your way to that million dollars. However, let’s be clear, being value-driven doesn’t mean you can’t have income goals. In fact, your income goals should be super clear and very defined.
Once I set a few key processes in place, I was able to put my business plan on autopilot and focus on meeting new people and building great relationships. I had a sense of direction for my life. I actually had a manual of operations that clearly defined who I was, where I was going, and how I was going to get there. That type of clarity helped me to focus on value. When I started focusing on value, I enjoyed my work again.
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1st I got really clear on my life goals. I took the time to nail down my values and purpose for serving others. I even wrote a mission statement for my life. Clearly defining my values and understanding my mission helped me commit to the type of business module I can believe in.
My Life’s Mission
“ TO INSPIRE, TRAIN, AND LEAD PEOPLE INTO RIGHT RELATIONSHIP WITH GOD WHILE EFFECTING POSITIVE CHANGE IN THE WORLD AROUND ME BY HELPING PEOPLE DO THE NECESSARY WORK FOR LIVING PRODUCTIVE, PROSPEROUS, FULFILLING, AND PURPOSE DRIVEN LIVES.”
2nd I got really clear on my business goals. I spent time ironing out exactly how much money I wanted to earn and possible ways to earn it. Once I understood what I wanted and how I could get it, I aligned my daily actions to match my desire. I knew exactly what I was working towards each day, and I no longer felt lost. I also aligned my life mission “helping people do the necessary work for living productive, prosperous, fulfilling, and purpose-driven lives,” with my business goals by creating the kind of products that help people implement strategies to get results.
“My goals for my clients are to “help them get un-stuck, help them take productive actions, and help them generate online profits. My income goals for myself are $87, 300.33 of monthly income which I will earn through helping clients get results. Watch the video below.
3rd I outlined my blog strategy. I took time to map out what each of my blogs was supposed to do. I clarified the niche, the target market, the content, the lead magnet or free offer, the upsell, and the overall profits strategy. Watch the video below to discover how you can outline your blog strategy too.
Additionally, I established my primary offers so that my C.T.A.’s or Call To Actions were clear, concise, and consistent. I made sure that my lead offer to “sign up for your Free account,” was a no-brainer. I’m assuming all the risk and the prospect is getting all the value. It’s an “easy peezy” process. Once I had set all my systems in place, I could forget about the money and focus on the value.
When you make your process crystal clear, you’ll find yourself having a lot of fun building your business. If you find yourself desperate to make money online leverage another income stream through a temporary job or something.
You don’t want to be under financial pressure if you’re going to build a “value-driven” online business. Your business should be your happy place. You’re building your fortune and your future, so be patient, be resourceful, be diligent, and you’ll eventually reach your goals. Set-up your process; leverage additional income streams, if you need to; then forget about the money and focus on value. Watch the video below for “Contribution Profits.”
To Your Success . . .